Written on: February 11, 2025 by ICM
Weil-McLain, provider of hydronic comfort heating systems for over a century, announced a rebranding initiative that “reflects its commitment to customers, a legacy of dependability and a vision for the future of hydronics.” Launching at the 2025 AHR Expo, the world’s largest HVAC trade show, the refreshed brand highlights Weil-McLain’s focus on high-efficiency, climate-conscious advancements and aligns with the global strength of its parent company, SPX Technologies, Inc.
“For more than 100 years, Weil-McLain has been synonymous with reliable boiler systems and a contractor-first approach, but it has evolved way beyond that over the past ten years,” said Mike Doohry, VP & General Manager of WM Technologies, LLC.
“Our rebranding represents more than a new look—it’s a statement of our dedication to innovation, sustainability and advancing the hydronics industry alongside SPX Technologies. Unveiling this transformation at the AHR Expo signals our evolution as a company ready to lead the industry into a new era.”
The rebranding initiative introduces a sleek and modern visual identity that closely aligns with that of SPX Technologies. This updated brand logo underscores Weil-McLain’s standing as a leader in hydronics and strengthens its connection to SPX’s HVAC segment and heating platform, the company said.
“As the industry shifts to meet the growing demand for energy-efficient and carbon-conscious solutions, now is an ideal time for Weil-McLain to refresh its industry-leading brand,” said Doohry.
“The new identity reflects our unwavering commitment to providing products that meet the needs of an ever-changing world while honoring the heritage and quality that have defined the brand for generations.”
The brand modernization reaffirms the company’s dedication to delivering sustainable hydronic comfort heating systems for residential, commercial and institutional buildings.
“We’re raising the bar on efficiency, reliability and sustainability,” said Doohry. “Our thoughtfully designed products simplify installation, operation and maintenance, while pioneering climate-conscious solutions that will benefit future generations.”
For more information about Weil-McLain and its refreshed brand, visit www.weil-mclain.com/brand-refresh.
