Weil-McLain unveils new Advantage contractor loyalty program

Written on: February 22, 2024 by ICM

Weil-McLain, a provider of high-efficiency commercial and residential hydronic comfort heating solutions, is launching a new customer growth and loyalty program—The Weil-McLain Advantage. 

The Advantage program presents a diverse range of exclusive benefits, empowering contractors to elevate their business operations and bolster financial success. It comprises three distinct loyalty tiers—Authorized, Pro and Elite—each reflecting varying degrees of achievement, performance and status. As members progress through these tiers, they garner escalating levels of recognition, visibility and access to business incentives and rewards.

Upon registering for the program at www.weil-mclain.com/advantage, members access the Advantage Contractor portal, a digital platform that streamlines their Weil-McLain business. Key member benefits of The Weil-McLain Advantage include:

• Prominent Status and Recognition: Contractors enrolled in the program receive elevated recognition and visibility in the marketplace with distinguished member badges they can display on their website, as well as placement in the Weil-McLain contractor locator, which can generate numerous homeowner leads. This can enable contractors to set themselves apart from competitors, ultimately resulting in the ability to provide more compelling quotes and secure a higher volume of successful business opportunities.
• Extensive Educational Online Resources: Access to a library of on-demand e-learning courses, training videos and educational resources allows members to expand their team’s heating expertise and stay ahead of industry trends and best practices. Courses range from hydronic fundamentals to advanced boiler training and provide a short quiz and certificate of completion to reward learning engagement.
• Best-in-Class Apps and Performance Tools: The program offers a selection of contractor-tested and approved apps—including the Weil-McLain ProTools App—that accelerate performance, simplify installation and service, along with Quick Quotes, a new selling app to streamline quoting, selling and overall business activities to make day-to-day operations more efficient. Additional digital tools are provided via an online business portal to facilitate tasks and serve customers more effectively.
• Tiered Growth and Loyalty Rewards: Through a tiered structure, members can earn rewards, incentives and market development funds based on their performance and loyalty. This can not only boost their business growth but also helps promote and build their brand.

Incentives & Loyalty Tiers that Grow Over Time

Member tier levels are determined by boiler registration, contractor performance and participation in on-demand online courses. Pro and Elite members can receive rebates for installing and registering a pre-determined number of Weil-McLain boilers, which can then be redeemed for rewards. Furthermore, Elite contractors can redeem their rewards for a variety of turnkey marketing growth programs to help them grow and promote their business.

“This new program, designed to empower and reward our valued and dedicated customers, is a result of listening to contractors’ feedback and understanding their needs to succeed,” said David Wathier, Director of Business Development & Strategic Marketing at Weil-McLain.

“By providing them with a clear path to advancement and offering comprehensive tools, educational resources and increased recognition, we aim to support their growth, enhance their expertise and contribute to their continued success,” Wathier added.

The Weil-McLain Advantage program is open for enrollment, and contractors are invited to register at www.weil-mclain.com/advantage to gain their competitive edge and begin unlocking exclusive business advantages.